According to Mark Gurman, Managing Editor at Bloomberg, Apple is preparing to unveil several new products during its upcoming March 4 “Special Apple Experience.” Gurman reports that the company could introduce multiple devices as part of a three-day rollout running from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to debut “at least five products.”
Unlike Apple’s usual product launches, the March 4 event will be held in three cities — New York, London, and Shanghai. Reporters and media attendees in each city will get hands-on time with the new devices, as Apple focuses on a more personal, in-person approach instead of a traditional livestream keynote.
What to Expect at the Special Apple Experience
Based on reports and industry rumors, Apple could unveil several new products during the March 4 event, offering a first look at updates across its iPhone, MacBook, and iPad lineup.
- iPhone 17e – expected to bring four major upgrades over the iPhone 16e: the A19 chip, MagSafe support, Apple’s C1X modem for faster 5G, and the N1 chip for Wi-Fi 7.
- Budget MacBook – likely to feature a 12.9-inch display, a version of the A18 Pro chip from the iPhone 16 Pro, and a variety of fun color options aimed at students and everyday users.
Additional potential launches include an iPad Air with M4 chip, a 12-inch iPad with A18 chip, a MacBook Air with M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, and possibly two new Studio Displays, though these may arrive later in 2026.
All of these potential releases make the March event one of Apple’s first major hardware pushes of 2026. We’ll keep you updated on all the official announcements as they happen, be sure to also check out our coverage of the latest rumors around the Apple iPhone Pro 18 pricing.